Shirtless Cristiano Ronaldo exhibits his bulging biceps and rock hard abs as he strips off for underwear campaign

As one of the world's leading sportsmen he's worked hard for his toned physique.

And Cristiano Ronaldo ensured his gym-honed frame would be on full display as he stripped to his underwear for a sizzling new campaign shoot.

Showing off his impeccably sculpted abs and flexing his defined biceps, the Real Madrid player, 32, proved to be the perfect model for the Spring/Summer 2017 CR7 Underwear collection.

 

Speaking about the campaign, the three-time Ballon D'Or winner said: 'People mostly see the more serious, focused side to my personality so I wanted this campaign to show my more relaxed side. 

'I love summer so wanted the campaign to have bright, vibrant, tropical feel.'

He continued: 'I love bright colours and how wearing them can make you feel. I wanted to create designs that make you feel your best as soon as you put them on.'

One guaranteed fan of the campaign will be Cristiano's new girlfriend, 23-year-old Georgina Rodriguez.

Georgina, who is reported to have worked at a Gucci store in Madrid before embarking on her new romance, is believed to have caught Cristiano's eye in the VIP section of a recent Dolce & Gabbana party.

It is said that they dated in secret for a few months, before going public with their romance by enjoying a date at Disneyland Paris in November.

 

Prior to Georgina, Ronaldo has enjoyed a series of brief romances following the January 2015 announcement of his split with Russian Victoria's Secret model Irina Shayk, 31.

He was pictured on a luxury yacht on the Mediterranean in June, gyrating with a brunette who was later identified as Colombian Paula Suarez. 

More recently he enjoyed a short lived romance with former Miss Spain Desirée after 'flirting' with the model on Instagram.